Sometime in the mid 2000’s, a scrawny teenager got mocked for wearing a pair of pants with a tribal pattern spray painted on it. That, otherwise forgettable, interaction kick started a chain of events that led to the teenager pushing everything he had into his love for design. Fast forward to 2020, the teenage boy has grown into a successful creative entrepreneur running multiple design-based businesses in Pakistan.
SMAKKS is one of them. Founded in the mid 2020’s, SMAKKS is Ramish Safa’s way to channel his obsession with sneakers, graffiti and popular culture into a business that inspires him on a daily basis. Apparel, for Ramish, has always been the most powerful form of personal expression.
What you wear is a statement, a label and a coat of armor. At SMAKKS, Ramish aims to create an apparel brand that defines him and his peers: A generation of rebels, misfits and crazies who are running their worlds on their own terms.
At SMAKKS, Ramish aims to #flipordinary.